Scentwalk Primêre Funksje: Bedriuwsidentiteit troch Chao Yang, Yiyang Li and Yilin Wang

Scentwalk Primêre Funksje: Bedriuwsidentiteit troch Chao Yang, Yiyang Li and Yilin Wang is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2022

Scentwalk Primêre Funksje: Bedriuwsidentiteit

troch Chao Yang, Yiyang Li and Yilin Wang

Klant: Communication University of Zhejiang

A' Design Award yn Sulver Winner yn de kategory Grafysk

36,988

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #126459

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Scentwalk Primêre Funksje: Bedriuwsidentiteit

Scentwalk is in konseptuele bedriuwsidentiteit foar in takomstich bedriuw dat oantinkens ekstrahearret en bewarret yn de foarm fan rook. It logo is in ôfkoarting fan de merknamme en is boud út de ideeën fan geurmolekulen, data, ekstraksje, kolleksje en rinnen. It kleurskema brûkt holografyske sulveren folie, in materiaal dat der sulveren útsjocht mar kleur reflektearret yn ljocht, wat oanslút by it idee dat gas kleurleas is mar dochs emoasje kin oproppe. It merkteken is dynamysk en giet mank mei in spesifyk lûd. Byhearrende posters en produkten rjochtsje har op it sels, partners, famylje en freonen.

De Erkenning

Oer de A' Design Award yn Sulver

Scentwalk Primêre Funksje: Bedriuwsidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Scentwalk Primêre Funksje: Bedriuwsidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Scentwalk Primêre Funksje: Bedriuwsidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Ofmjittingen & Ferpakking: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Labels: future, graphic, concept brand, poster, experimental
Produksjetechnology: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Untwerpútdaging: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Undersyk: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Ynspiraasje: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Projektdoer: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Operaasjestreamferrin: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Teamleden: Chao Yang
Yiyang Li
Yinlin Wang.