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Naive Blue Lab Foto Shooting Romte by SIG Design

Naive Blue Lab Foto Shooting Romte by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Brûns in Ynterieurromte en Útstallingûntwerp Competition Category.


BrûnsYnterieur· 2022

Naive Blue Lab Foto Shooting Romte

by SIG Design

Client: Naive Blue

A' Design Award yn Brûns Winner in Ynterieur Category

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Verified Award Winner

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Colors

The Design

About Naive Blue Lab Foto Shooting Romte

Naive Blue Lab is de nije konseptuele ûnderfiningsromte lansearre troch Naive Blue, in merk dat tsjinsten foar fotosjitten leveret. De gebieten mei ferskate funksjes wurde ûnderskieden troch kleur, sadat elke romte ûnôfhinklikens en fleksibiliteit hat, en wjerspegelet it skjinne en profesjonele gefoel fan laboratoarium. In protte detail Ynstellings en prachtige materialen wurde tapast, sadat de kwaliteit fan 'e romte is ferbettere. Troch de eilânfoarmige yndieling en sirkulêre beweging, kombinearre mei iepen en frije eksposysje, bringt it klanten in fleksibele romteûnderfining.

The Recognition

About the A' Design Award yn Brûns

Naive Blue Lab Foto Shooting Romte is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Naive Blue Lab Foto Shooting Romte wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Naive Blue Lab Foto Shooting Romte foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.

Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience.
Dimensions & Packaging
The space area is 85 ㎡.
Tags
photo shooting space, experience space, lab, future, clean
Production Technology
Many market research was carried out about target market and similar stores.
Design Challenge
While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
Research
Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers
Inspiration
Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
Project Duration
The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China.
Operation Flow
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Team Members
Creative director:Ray Lee
Interior design:Xiaojuan Gu, Sheng Ye
Graphic design:cheeer studio
Rendering:Sheng Ye
Project management:Sheng Ye
Image Credits
Image#1-Image#5 Photographer: Naive blue

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