Fantasy Factory Retail Winkel troch SIG Design

Fantasy Factory Retail Winkel troch SIG Design is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Goud yn de kompetysje-kategory Ynterieurromte en Útstallingûntwerp.

GoudYnterieur· 2022

Fantasy Factory Retail Winkel

troch SIG Design

Klant: Nayuki

A' Design Award yn Goud Winner yn de kategory Ynterieur

32,419

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #127744

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Fantasy Factory Retail Winkel

It fantasyfabryk mei bakken op it plak as it kearnferkeappunt, yntegreart tee, detailhannel, IP-kado's en barsektoren om in multyfunksjonele fabrykswinkel te meitsjen. It ûntwerpkonsept FTY waard helle út Factory. F stiet foar Fair. Foar grutte stream fan minsken en rike produktkategoryen waard de romte op 'e manier fan in merk pland. T stiet foar Tiid. De kleur fan 'e winkel wurdt helle út' e kleurferoaringen fan 'e himel, wat tiidferoaringen fan in dei betsjutte. Y ferwiist nei Jo (klanten). De ferskillende Jo yn 'e spegel wurdt útwreide nei de multydiminsjonale ynteraktive apparaat.

De Erkenning

Oer de A' Design Award yn Goud

Fantasy Factory Retail Winkel is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Fantasy Factory Retail Winkel wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Fantasy Factory Retail Winkel makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Ofmjittingen & Ferpakking: Project area is 1100m²
Labels: multifunctional space, factory store, retail, fair, baking
Produksjetechnology: Many market research was carried out about target market and similar retail stores.
Untwerpútdaging: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Undersyk: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Ynspiraasje: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Projektdoer: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Teamleden: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Ofbyldingskrediten: Image#1-Image#5 photographer: Nayuki, 2019