Blue Frog Bar En Restaurant by SIG Design

Blue Frog Bar En Restaurant by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Izer in Ynterieurromte en Útstallingûntwerp Competition Category.

IzerYnterieur· 2022

Blue Frog Bar En Restaurant

by SIG Design

Client: Blue Frog

A' Design Award yn Izer Winner in Ynterieur Category

19,467

Verified Award Winner

Verify Award Status for #127951

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blue Frog Bar En Restaurant

Blue Frog jout grilled iten en cocktails. It ûntwerp is nedich om moderne Amerikaanske kulturele funksjes te sjen. Om in iepen en frije romte te meitsjen om ferskate sosjale situaasjes te foldwaan, kinne konsuminten in noflike dinerûnderfining hawwe. De unike kultuer fan 100 shots bringt opwining en útdaging foar klanten. Dêrom is de bar it fisuele sintrum om opwining nei de heule romte oer te bringen. Ferskate materialen, mearlaachige foarmen en keunstdekoraasje wurde oannommen om in romte fan hege kwaliteit te meitsjen.

The Recognition

About the A' Design Award yn Izer

Blue Frog Bar En Restaurant is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Blue Frog Bar En Restaurant wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Blue Frog Bar En Restaurant wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing