Fragrance Gallery Primary Function: Retail Ynterieurûntwerp troch Yuan Jiang and Chen Song

Fragrance Gallery Primary Function: Retail Ynterieurûntwerp troch Yuan Jiang and Chen Song is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Ynterieurromte en Útstallingûntwerp.

SulverYnterieur· 2022

Fragrance Gallery Primary Function: Retail Ynterieurûntwerp

troch Yuan Jiang and Chen Song

Klant: SODA Architects

A' Design Award yn Sulver Winner yn de kategory Ynterieur

18,416

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #128567

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Fragrance Gallery Primary Function: Retail Ynterieurûntwerp

Fragrance Gallery is in retailynterieur foar in parfummerk yn Peking, dat 314 fjouwerkante meter beslacht. De romte is opset as in keunstgalery yn stee fan as in gewoane winkel. De yngong is boud út sa'n 5.000 recyclede parfumflessen, dy't in mediastruktuer foarmje dy't oerdeis en jûns fan kleur feroaret. Yn de haadseal draacht in bôge oerflak fan 20 meter lang digitale projeksjes fan parfumtekstueren en ynformaasje oer skiednis en grûnstoffen. It ûntwerp kombinearret fisuele, lûd-, geur- en ynteraktive eleminten, en liedt besikers lâns in selslate rûnlieding.

De Erkenning

Oer de A' Design Award yn Sulver

Fragrance Gallery Primary Function: Retail Ynterieurûntwerp is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Fragrance Gallery Primary Function: Retail Ynterieurûntwerp wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Fragrance Gallery Primary Function: Retail Ynterieurûntwerp is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Ofmjittingen & Ferpakking: 314 Square Meters
Labels: Media space, Media integrated store, Digital installation, Fragrance gallery
Produksjetechnology: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Untwerpútdaging: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Undersyk: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Ynspiraasje: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Projektdoer: The project started in August 2019 and finished in October 2020 in Beijing.
Operaasjestreamferrin: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Teamleden: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Ofbyldingskrediten: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui