Oct Ohbay Wayfinding Signage Systeem by Updesign

Oct Ohbay Wayfinding Signage Systeem by Updesign is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

IzerGrafysk· 2022

Oct Ohbay Wayfinding Signage Systeem

by Updesign

Client: OCT Group

A' Design Award yn Izer Winner in Grafysk Category

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Verified Award Winner

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Colors

The Design

About Oct Ohbay Wayfinding Signage Systeem

Sina, Shenzhen City, 95 prosint fan har befolking bestiet út migranten dy't yn 'e ôfrûne 30 jier nei dizze lange en smelle kustregio kamen. It is fergelykber mei New York City, mar syn rappe groei betsjut dat it libben ekstreem hektysk is. Dizze stêd mei it rapste tempo yn 'e wrâld moat maatregels útfiere dy't de ûnfeiligens fan har migranten makliker meitsje. It stedspark yn dit projekt is it populêrste plak foar ûntspanning mei syn lange kustline. Kiezelstiennen binne keazen as it tema fan it paadwizersysteem, om't it resonearret mei de libbensûnderfiningen fan migranten en de minsklike kant fan 'e stêd toant.

The Recognition

About the A' Design Award yn Izer

Oct Ohbay Wayfinding Signage Systeem is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Oct Ohbay Wayfinding Signage Systeem wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Oct Ohbay Wayfinding Signage Systeem wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Both the civic park and the commercial space are of different types of operation and environment. They are juxtaposed and connected through the use of the interactive visual sign – sea waves and gravels. The cognition toward the complex's functions is unified.
Dimensions & Packaging: Material – Stainless Steel Baking Finish Type 316 2mm thick, Sign Board Size –2400mmX1230mmX215mm, Sign Board Base – 800mmX800mmX1300mm
Tags: Coastal, Signage, Park, Commercial, Hurricane, Waterfront
Production Technology: The outdoor sign boards, with an emphasis on the completeness and solidness of gravels, adopt the integrated design of assembling the main skeleton in factory in advance. This approach ensures the perfect presentation of signage, and is convenient for on-site assembly and maintenance. Moreover, it is resistant to the hurricane of over 12 levels in summer. The transparent messaging medium boards are illuminated in blue for navigation at night, expressing the ocean elements.
Design Challenge: The commercial architecture as well as several landmark buildings and structures, such as Ferris wheel and concert hall, are of different styles. The biggest challenge was to create a unified but unique wayfinding signage system that integrates itself into the surrounding environment by minimalism and to the greatest extent expresses the generousness visually.
Research: The location of the project is a coastal city, but spaces along the shoreline that are situated in downtown and offer opportunities to touch the sea are quite rare. After we analyzed the satellite map and the urban planning of the whole city, based on the on-site investigation on similar environments, the waterfront visual factors have been deemed as one of the citizens' common needs nowadays.
Inspiration: The coastal park in a tropical city integrates multifunctional spaces including high-end shopping mall and varied event places. The shoreline in downtown is approximately 80km, most of which is not suitable for waterfront activities. The park provides citizens with safe waterfront environment and experience of high quality. The wayfinding signage system is derived from sea waves and gravels, the coastal elements seen often locally, complementing citizens' expectation for coastal city.
Project Duration: February 2020 Bao’an District, Shenzhen, Guangdong, China
Operation Flow: The outdoor sign boards in the shape of gravels scatter throughout the park with a broad view, dotting the green land along the paths like on the beach. The interior sign boards are formed in the shape of sea waves, interlocking the geometrical building volumes like a flying spray at sea. When roaming from the seaside to the park, visitors could have a feeling that coastal elements are revealed everywhere.
Team Members: Zhang Yi（creative director）
Luo Xin （project manager）
Wen Yuehua（designer）
Image Credits: Updesign