Viskit Stúdzje- en Lêspakket by Jaehun Kim

Viskit Stúdzje- en Lêspakket by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2022

Viskit Stúdzje- en Lêspakket

by Jaehun Kim

Client: Visang

A' Design Award yn Brûns Winner in Grafysk Category

14,906

Verified Award Winner

Verify Award Status for #131204

View at A' Design Award Press Release Award Badge

Colors

The Design

About Viskit Stúdzje- en Lêspakket

Viskit is in stúdzje- en lêspakket dat ûntwikkele is foar studinten. It pakket befettet lêsstannerts, pennen, notysjeboekjes, lêslisten en oare benodichdheden dy't studinten helpe om harren lêsaktiviteiten op in systematyske wize te organisearjen. De items binne yllustrearre mei bisquit-karakters yn chocolade-, ierdbei-, griene tee- en tsiisferzjes, wêrtroch it pakket in fertroud en freonlik uterlik krijt. By alle Viskit-produkten is plastik ferpakking fuortlitten. In werbrûkbere plastik map hâldt de benodichdheden en skoallehandouts by inoar. De ferstjoerdoaze tsjinnet ek as produktdoaze, wat ôffal fermindert.

The Recognition

About the A' Design Award yn Brûns

Viskit Stúdzje- en Lêspakket is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Viskit Stúdzje- en Lêspakket wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Viskit Stúdzje- en Lêspakket foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ViSKit is Visang’s special kit designed for students’ study and reading activities. The package contents consist of reading stands, pens, notebooks, reading lists, and other assorted supplies that enable students to systematically organize their reading activities.
Dimensions & Packaging: Notebook 150 x 210, Spring-bound notebook 152 x 210, Reading stand 267 x 694, Bookmark, 50 x 190, Zipper File-bag 310 x 490, Recording sticker 147 x 207, Corner pocket 80 x 80, Reading record 297 x 420, Sticker 140 x 210, Spring-bound memobook 150 x 100, Pencil case 90 x 200, Mesh pouch 230 x 160, Stationary 170 x 160
Tags: ViSKit, students, reading, reading material, Visang, studying
Production Technology: In consideration of the environment, all plastic packaging is removed from ViSKit products. Individual items can be stored in a reusable plastic folder that protects students’ school supplies and can also store school handouts. Additionally, the shipping box has been integrated with the product packaging box to further reduce waste.
Design Challenge: The greatest obstacle is to create a concept every season along with a matching kit and its various items. Highest import is aligned with creating kits that help students learn and meet their needs simultaneously. By analyzing yearly trends and using various methods of post-processing, new ideas are developed that help to better interest students.
Research: “ViSKit” is a brand that provides character-based learning kits to students through Visang Education’s online channel, “Visang Textbooks & Mom Talk.” Distributed by education companies, it is newly research and made each year based on students’ needs. Each season, different thematic concepts are used and the products are provided free of charge as various Visang events. Consumer responses improve yearly, and the event participation rates rise along with many reviews.
Inspiration: The brand name “ViSKit,” derived from “Visang Special Kit,” is a Korean wordplay, sharing pronunciation with the word ‘biscuit.’ The product characters were designed as biscuits to give a real ‘crunch’ to students’ learning, just like that of a biscuit. The chocolate, strawberry, green-tea, and cheeses biscuit characters engagingly represent daily life. ViSKit seeks to bring a familiar and friendly approach to students through its biscuit characters and products that enrich school life.
Project Duration: Recent Launch date: July 2021 in Korea
First Launch date: January 2018, new Korean semester event
Operation Flow: Student goods are designed with character-based “biscuits,” thus serving as a bridge for students to see Visang textbooks in a softer light than the “practicality-first” feeling often associated with educational companies.
Team Members: Kim Juhee / Kim Juhee / Lee Sumin