The Sound of Poetry Kampanjebeeld troch Chih-Hsi Chen

The Sound of Poetry Kampanjebeeld troch Chih-Hsi Chen is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2022

The Sound of Poetry Kampanjebeeld

troch Chih-Hsi Chen

Klant: Chih-hsi Chen

A' Design Award yn Izer Winner yn de kategory Grafysk

8,839

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #131359

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer The Sound of Poetry Kampanjebeeld

Boektekst: The Sound of Poetry is in kampanjebeeld ûntworpen foar in kampanje mei twa dielen: in poëzytheater dat stimme ferkent en in wurkshopreeks oer science fiction en it hielal. It kampanjebeeld nimt de foarm oan fan lûdsprintsjes, sa't se te sjen binne op kompjûterskermen. Natuerlike eleminten lykas flammen, blêden en koralen binne ferfoarme ta golfvormen, wat in eksoatysk en surrealistysk effekt jout. De horizontale skikking wjerspegelet de manier wêrop't rigels tekst yn in gedicht set binne. De fâldposter is printe op fêzelich papier, oan ien kant mat makke om in djip swarte eftergrûn fêst te hâlden, mei de titel yn sulveren inket.

De Erkenning

Oer de A' Design Award yn Izer

The Sound of Poetry Kampanjebeeld is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan The Sound of Poetry Kampanjebeeld wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. The Sound of Poetry Kampanjebeeld wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
Ofmjittingen & Ferpakking: Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm
Labels: Poetry, Sound, Wave, Universe, Life
Produksjetechnology: In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color.
Untwerpútdaging: The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
Ynspiraasje: "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry.
Projektdoer: The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
Patinten: Copyrights belong to Chih-hsi Chen.
Teamleden: Chih-hsi Chen