Mao Xin Tea House Fisuele Identiteit troch ChingYu Liu

Mao Xin Tea House Fisuele Identiteit troch ChingYu Liu is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2022

Mao Xin Tea House Fisuele Identiteit

troch ChingYu Liu

Klant: BlackLiuStudio

A' Design Award yn Izer Winner yn de kategory Grafysk

10,134

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #132541

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Mao Xin Tea House Fisuele Identiteit

It Mao Xin-teehûs wie bedoeld om de skientme fan orientale tee en syn kultuer nei bûten te bringen. Yn it bysûnder dizze spesjaliteit teas dy't twa blêden is foar elke woartel. As se dat kombinearje mei de pleatslike teekultuer, is it heul maklik om it te ferbinen mei de Zen-kultuer, om't in protte kavels op in sirkelfoarmige manier binne fergelykber mei in Japanske rotstún.

De Erkenning

Oer de A' Design Award yn Izer

Mao Xin Tea House Fisuele Identiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Mao Xin Tea House Fisuele Identiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Mao Xin Tea House Fisuele Identiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Ofmjittingen & Ferpakking: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Labels: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Produksjetechnology: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Untwerpútdaging: Finding the right design to attract the attention of a younger generation of new users.
Undersyk: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Ynspiraasje: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Projektdoer: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Operaasjestreamferrin: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Teamleden: ChingYu-Liu
Ofbyldingskrediten: ChingYu-Liu, 2021.