Angle Modeûntwerp Winkelinterieur by Shanchuk Design

Angle Modeûntwerp Winkelinterieur by Shanchuk Design is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Brûns in Ynterieurromte en Útstallingûntwerp Competition Category.

BrûnsYnterieur· 2022

Angle Modeûntwerp Winkelinterieur

by Shanchuk Design

Client: SHANCHUK Design

A' Design Award yn Brûns Winner in Ynterieur Category

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Verified Award Winner

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The Design

About Angle Modeûntwerp Winkelinterieur

Angle is in multi-merk modewinkel dy't yn Shenzhen, Sina leit. De winkel beslacht 218 fjouwerkante meter en wurdt yn stân holden as ien iepen romte mei net folle skieding. Sintrale kolommen binne omwikkele mei roestfrij stiel rekken dy't ek tsjinje as útstalienheden. Pashokjes brûke spegele blokken, en it kassa-gebiet is foarme as in ynleine blok mei in toanbank fan waarm natuerlik tekstuer. Ruten fan flier oant plafond bringe deiljocht binnen, wylst in ovale plafondlampe mei ynstelbere ljochtsterkte en spotljochten de produkten ferljochtsje. Rûne foarmen kreëarje in sêfte en komfortabele omjouwing foar klanten.

The Recognition

About the A' Design Award yn Brûns

Angle Modeûntwerp Winkelinterieur is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Angle Modeûntwerp Winkelinterieur wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Angle Modeûntwerp Winkelinterieur foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Formation of customers is a part of the space; therefore the project rebuilds the relations between customers, foot traffic, products, and displays. The design team hope that it will construct a wonderful natural physical state here. The quality of softness and strength, blocks of comfort and neatness, curves of gentleness and delicateness, will bring changeable and interactive feelings and visions to customers with every movement.
Dimensions & Packaging: Gross built area: 218 sqm;
Type: Boutique;
Main materials: Stainless steel, Wood, Veneer, Art paint, Tile
Tags: SHANCHUK DESIGN, Multi-brand store, High-end fashion shop, Stylish boutique, Artistic life
Production Technology: As the visual center of the entire space, the middle columns were wrapped into the stainless steel rack for parts of display function. A few steps forward, there are fitting rooms with mirror block devices. The cashier area is presented in the form of an inlaid block. The stainless steel material envelops the entire volume and the cashier counter is composed of warm and natural texture, which conveys the attributes of high-end fashion as a whole.
Design Challenge: Challenges of the project: In fact for the design team, they are not just interior designers who solve many technical problems in practical terms. For example, how a large number of curved design elements can be better presented in actual technology. More importantly, the design team are also "atmosphere" designers. The design team hope that the space is in line with the characteristics of women. Therefore, female consumers can be embraced with warmth and comfort when they enter this space. The design team understand it as "Psychological Design".
Research: There are floor-to-ceiling windows with in the store, which brings in a considerable amount of natural light. Besides, the design team designed an oval horizon ceiling light with adjustable brightness. The horizon ceiling light resembles the shape of angel eyes, allowing the light to cover the space. At the same time, the design team have matched spotlights to provide the focused display lighting for the products, where customers can choose the specific items as well as feel the natural and comfortable light environment.
Inspiration: Angle is one of the most iconic high-end multi-brand stores in Shenzhen, China. Angle means "aspects and degrees", which symbolizes as its name - a collection of individuals with sharp outlines. As the second store of Angle, this project is located in Overseas Chinese Town, Nanshan District, Shenzhen, China. Through diversified styling, Angle connects fashion with life, explores art with life, and creates a diversified lifestyle and artistic expression.
Project Duration: Started in March 2021;
Finished in October 2021;
Location: OCT PARK, Nanshan District, Shenzhen, China
Operation Flow: The design team hope that customers will immerse in an interactive and living space. All the people, creations and the indoor space consist in a unique picture, a beautiful verse, and a glorious symphony. Customers enter, move, and leave around the products, to feel the living style in ANGLE. Based on the assumptions above, the design team did not set much division, but kept the whole space integrated with the form of construction to create a sense of heaven and earth.
Team Members: Company: SHANCHUK DESIGN;
Main designer: Christian Leung;
Designer: Zoe Jiang;
Image Credits: Vincent Lin / SHANCHUK DESIGN