87MM Brand Story Boekûntwerp troch Sunghoon Kim is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Print en Publisearre Media Ûntwerp.

SulverPrint· 2022

87MM Brand Story Boekûntwerp

troch Sunghoon Kim

Klant: 87mm

A' Design Award yn Sulver Winner yn de kategory Print

575,958

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #134927

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer 87MM Brand Story Boekûntwerp

87MM is in fertsjintwurdigjend moademerk yn Korea dat deistige kultuer makket troch gefoel en wiisheid. Sûnt de lansearring yn 2011 is it ûntworpen om it ferhaal fan it ôfrûne desennium te fertellen oan it 87MM-leafjende publyk troch Moment by Moment, We Say No Concept But Good Sense, in merk mei 10 jier oan rekords. Dit sil tsjinje om tichter te kommunisearjen mei it jonge Koreäanske publyk dat 87MM leuk fynt en der entûsjast oer is, troch it ferhaal fan twa oprjochters as ek it 87MM-merkferhaal.

De Erkenning

Oer de A' Design Award yn Sulver

87MM Brand Story Boekûntwerp is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan 87MM Brand Story Boekûntwerp wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. 87MM Brand Story Boekûntwerp is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Ofmjittingen & Ferpakking: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Labels: 87MM, brand book, book, design, editorial, graphic, typography
Produksjetechnology: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Untwerpútdaging: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Undersyk: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Ynspiraasje: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Projektdoer: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Operaasjestreamferrin: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Teamleden: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Ofbyldingskrediten: 87MM