SP Saffron Grotesk Type Eksimplaar by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.
SulverGrafysk· 2022
SP Saffron Grotesk Type Eksimplaar
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award yn Sulver Winner in Grafysk Category
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- Verified Award Winner
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The Design
About SP Saffron Grotesk Type Eksimplaar
Saffron is in elegant hjoeddeistich neo-groteske sans-serif lettertype mei sterke stilistyske geometryske kontrasten, tekening op 'e estetyk en de typografyske noarmen fan it Switserske modernisme. De ûnderskate wide-iepen hâlding is ûntworpen om de juste fisuele konsistinsje te jaan foar branding en kommunikaasje. Dit autentike en orizjinele lettertype fertsjintwurdiget in ferskowende hjoeddeistige estetyk. It eksimplaar is ferdield yn seksjes, mei ringbindposters yn it pak.
The Recognition
About the A' Design Award yn Sulver
SP Saffron Grotesk Type Eksimplaar is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan SP Saffron Grotesk Type Eksimplaar wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. SP Saffron Grotesk Type Eksimplaar is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
- Dimensions & Packaging
- Binder 230 x 320 x 80
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The binder is printed in 8 colors using various stock papers
- Design Challenge
- The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
- Research
- The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
- Inspiration
- Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
- Project Duration
- Font was designed from August 2021 and was finished in December 2021
- Patents
- Paul Henry Robb
- Team Members
- Paul Robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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