Pentaheal Clinic Rebranding Merkidentiteit by Pentaheal and Eidetic

Pentaheal Clinic Rebranding Merkidentiteit by Pentaheal and Eidetic is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2022

Pentaheal Clinic Rebranding Merkidentiteit

by Pentaheal and Eidetic

Client: Eidetic Marketing

A' Design Award yn Brûns Winner in Grafysk Category

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Verified Award Winner

Verify Award Status for #135773

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pentaheal Clinic Rebranding Merkidentiteit

Pentaheal Clinic Rebranding is in merkidentiteit dy't makke is foar in Koreaanske medyske klinyk dy't spesjalisearre is yn funksjonele medisyn. It haadmotyf fan de identiteit is útwreiding. It universele medyske symboal fan it krús wurdt brûkt as in ienfâldich fisueel taalgebrûk dat pasjinten út in protte lannen kinne werkenne. It symboal kombinearret it krús mei de letters P en H, de ôfkoarting fan de namme fan de klinyk. De as fan it symboal wreidet him yn beide rjochtingen út, wêrtroch it merk geskikt is foar tapassingsitems fan ferskillende foarmen en formaten. Bewegwizering waard ûntwurpen foar elke ferdjipping fan de klinyk yn Seoel.

The Recognition

About the A' Design Award yn Brûns

Pentaheal Clinic Rebranding Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Pentaheal Clinic Rebranding Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Pentaheal Clinic Rebranding Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
Dimensions & Packaging: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
Tags: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
Production Technology: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
Design Challenge: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
Research: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
Inspiration: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
Project Duration: The project started in July 2021 and finished in December 2021 in Seoul.
Operation Flow: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Team Members: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic