Free Merkidentiteit troch Fengnan Lin is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2022

Free Merkidentiteit

troch Fengnan Lin

Klant: Free

A' Design Award yn Izer Winner yn de kategory Grafysk

11,258

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #135862

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Free Merkidentiteit

Free is in merkidentiteit dy't makke is foar in merk fan maandverbân. It logotype is fernijd mei in licht ferheege letter F, dy't in jonge en optimistyske hâlding útstrielt. De twa e-foarmen binne tekene as ien trochgeande penseelstreek en oan elkoar keppele. Dit ferbûne pear is út it logo helle en brûkt as in oanfoljende grafyske eleminten, tapast op fisitekaartsjes, badges, dokumintetassen, express-doazen en canvas-tassen. De dynamyske line drukt frijheid en selsekspresje út. In fisuele spesifikaasjesysteem hâldt de identiteit konsekwint en útwreidber oer online en offline kanalen.

De Erkenning

Oer de A' Design Award yn Izer

Free Merkidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Free Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Free Merkidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Ofmjittingen & Ferpakking: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Labels: Brand visual upgrade, Sanitary napkins, GEN Z,
Produksjetechnology: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Untwerpútdaging: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Undersyk: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Ynspiraasje: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Projektdoer: Guangzhou,Guangdong Province,China,July 6,2021
Operaasjestreamferrin: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Teamleden: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng