Chasing Light Primêre Funksje: Showroom by AD Architecture is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Sulver in Ynterieurromte en Útstallingûntwerp Competition Category.
SulverYnterieur· 2022
Chasing Light Primêre Funksje: Showroom
Client: AD Architecture
A' Design Award yn Sulver Winner in Ynterieur Category
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- Verified Award Winner
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The Design
About Chasing Light Primêre Funksje: Showroom
Chasing Light is in showroom dy't ûntwurpen is foar in kearamyske tegelmerk yn Foshan, Sina. It ynterieur beslacht 890 fjouwerkante meter en kombinearret resepsje-, presintaasje- en belibbingsromten. Kearamyske tegelprodukten binne yn fjouwer kategoryen ferdield en wurde toand op horizontale en fertikale flakken binnen de romte. De geometryske foarmen en de skaal fan de keamers lizze de klam op de grutte sinterde stienpanielen. Ljocht fersterket de natuerlike tekstueren fan de panielen. De wichtichste materialen binne sinterd stienpaniel, artistike ferve, roestfrij stiel en akryl. De yndieling liedt besikers lâns in dúdlike rûte.
The Recognition
About the A' Design Award yn Sulver
Chasing Light Primêre Funksje: Showroom is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Chasing Light Primêre Funksje: Showroom wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Chasing Light Primêre Funksje: Showroom is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products.
- Dimensions & Packaging
- Building area:890 square meters
Type:Showroom - Tags
- AD ARCHITECTURE, Xie Peihe, plain aesthetics, light & geometric forms, corporate headquarters, brand display
- Production Technology
- The geometric form and scale of the space highlight the large size of sintered stones. Complemented by light, the textures of natural sintered stones are strengthened. The tranquil light, powerful forms and natural tactile experience are intriguing, evoking various emotions and thinking.
Main materials: sintered stone panel, artistic paint, stainless steel, acrylic - Design Challenge
- Conventional showrooms face two common problems. First, the conventional spatial pattern restricts products to expressing themselves. Second, unreasonable ways of product display make the space disorderly, and do not well show the strengths of products, thereby lowering buyers' shopping desires.
There are 38 types of sintered stone panels, which can be used in 54 different ways in various spaces. To efficiently display the diversified uses of such a variety of products posed a big challenge. - Research
- The design breaks the homogeneous design of conventional showrooms and ways of product display, and enables products to resonate with the space, nature, people and time. It's a bold exploration of showroom design in China's ceramics sector.
By releasing the column networks of the space, the project creates a free, relaxing spatial atmosphere and well-organized circulation route, allowing visitors to experience all products and participate in every spatial node by following the set circulation. - Inspiration
- Based on the core values of the ceramic tile brand with a history of 25 years, the project adopts the design logic that meets the demands of contemporary and future exploration, and shows respect to the brand's culture and core. The design team dug into the philosophy that respects nature and values a plain aesthetic. Through architectural space and light, the designers expressed their understanding of the ceramic tile products with a confident attitude.
- Project Duration
- Start time: 2021.08
Completion time: 2021.11
Location: Foshan, Guangdong Province - Operation Flow
- The reception lobby breaks the original high and closed space, lowers the height of the ceiling, and creates interesting forms and a sense of strength, which visually extends the interior surfaces, enriches the spatial layers and effectively removes the oppressive feeling brought by closed space.
The design displays the brand's image in an interactive manner, and creates connection between the 12 square columns and the brand. Several transitional spaces are inserted to link spatial nodes. - Team Members
- Chief designer:Xie Peihe
Furnishings:AD ARCHITECTURE - Image Credits
- Ouyang Yun
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