Qyf Primêre funksje: Ynterieurûntwerp fan in boetyk by Sun Concepts Office

Qyf Primêre funksje: Ynterieurûntwerp fan in boetyk by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Sulver in Ynterieurromte en Útstallingûntwerp Competition Category.

SulverYnterieur· 2022

Qyf Primêre funksje: Ynterieurûntwerp fan in boetyk

by Sun Concepts Office

Client: Sun Concepts

A' Design Award yn Sulver Winner in Ynterieur Category

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Colors

The Design

About Qyf Primêre funksje: Ynterieurûntwerp fan in boetyk

Qyf is it ynterieurûntwerp fan in multibrand-boetyk yn Wuhan, Sina, mei in brutobouoerflak fan 270 fjouwerkante meter. De winkel biedt in breed skala oan produkten oan, en dêrom is it eksposearjen basearre op grutte flakken yn stee fan in protte planken. Dizze ienfâldige oplossing hâldt de romte kompleet. Spegels wjerkeatse it ynterieur en meitsje de romte djipper. Metaal, stien en glês foarmje ienfâldige geometryske foarmen. Grutte glêzen oerflakken meitsje fan de winkel in etalaazje foar foetgongers. In rûne rûte liedt besikers lâns elk útstald artikel.

The Recognition

About the A' Design Award yn Sulver

Qyf Primêre funksje: Ynterieurûntwerp fan in boetyk is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Qyf Primêre funksje: Ynterieurûntwerp fan in boetyk wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Qyf Primêre funksje: Ynterieurûntwerp fan in boetyk is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie