Stories of Communication Merkidentiteitsûntwerp troch Mengyi Xie

Stories of Communication Merkidentiteitsûntwerp troch Mengyi Xie is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2022

Stories of Communication Merkidentiteitsûntwerp

troch Mengyi Xie

Klant: School of Communication, East China Normal University

A' Design Award yn Brûns Winner yn de kategory Grafysk

9,996

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #136234

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Stories of Communication Merkidentiteitsûntwerp

Stories of Communication is in fisuele identiteitsûntwerp makke foar it fyftjinde jierdei fan in universitêre skoalle foar kommunikaasje. It haadlogo is in geometryske ôfbylding basearre op it sifer 15. Fanút it haadlogo waard in famylje fan 100 subloguo's ûntwikkele. Elk sublogo presintearret ien ferhaal, útfining of inisjatyf út de skiednis fan kommunikaasje, fan knoopte touwen brûkt yn prehistoaryske tiden oant de earste krante en it wrâldwide web. Yn gronologyske folchoarder rangskikke, wurde de subloguo's tapast op posters, útnûgingen, pamfletten, lokaasjedisplays en souvenirs.

De Erkenning

Oer de A' Design Award yn Brûns

Stories of Communication Merkidentiteitsûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Stories of Communication Merkidentiteitsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Stories of Communication Merkidentiteitsûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Ofmjittingen & Ferpakking: There were all kinds of size for the physical application products in this project.
Labels: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Produksjetechnology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Untwerpútdaging: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Undersyk: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Ynspiraasje: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Projektdoer: The project was in Shanghai.
Operaasjestreamferrin: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Teamleden: Mengyi Xie