Nomi Mahjong Mahjong Set by Nio Life is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Brûns in Boartersguod, Spultsjes en Hobbyprodukten Ûntwerp Competition Category.

BrûnsBoartersguod· 2022

Nomi Mahjong Mahjong Set

by Nio Life

Client: NIO Life

A' Design Award yn Brûns Winner in Boartersguod Category

33,420

Verified Award Winner

Verify Award Status for #136346

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nomi Mahjong Mahjong Set

Boektekst: Nomi Mahjong is in mahjongset dy't makke is foar it tradisjonele Sineeske tafelspul. De stiennen brûke in swarte basis mei blauwe details, ûntliend oan it Nio-merkkleurenskema, om in hege kontrastuterlik te kreëarjen. Figueren fan de yntelligente assistint Nomi ferskine yn ferskate foarmen op de stiennen. De stien mei ien stip hat de foarm fan Nomi, en de bamboestiennen binne basearre op de letter I yn de namme Nomi. De stiennen binne makke fan melamine mei in heech grammatuer, de dobbelstiennen fan aluminiumlegering en de fiches fan klaai. De draachbere opbergdoaze hat in skowdeksel foar rappe opberging.

The Recognition

About the A' Design Award yn Brûns

Nomi Mahjong Mahjong Set is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Nomi Mahjong Mahjong Set wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Nomi Mahjong Mahjong Set foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a geeky black color base, NOMI mahjong redesigned the traditional mahjong tiles to appear affable and high-tech-ish. Combining the traditional Chinese table game with NOMI, which is the warmest AI tide brand in th human world, gives the traditional national treasure mahjong a distinctive technological fashion.
Dimensions & Packaging: 345*175*84mm
Production Technology: Mahjong material: high GSM Melamine
Dice material: alloy
Chips: clay
Design Challenge: It’s challenging to fit in with the NIO design philosophy. Therefore, through combining the sense of technological intelligence and affinity, the design aims to enhance brand recognition and meet the needs of target consumers.
Research: In China, Mahjong is a popular traditional table game. This innovative model of Mahjong card pattern integrates a NOMI intelligent AI assistant and the color of NIO automobile. 1 Dot is in the shape of NOMI, and Bamboo tiles are evolved from the the letter I in NOMI.
Inspiration: Inspired by the NIO intelligent assistant NOMI and the NIO brand color scheme, the design incorporates NOMI of various forms into the tiles. The blue color scheme derives from NIO brand color, providing a high contrast visual effect and creating a tech atmosphere through the contrasting color of black and blue.
Project Duration: Opening of the project in 2019/6, first light offering in 2021/5.
Operation Flow: The storage box is portable and can quickly store mahjong tiles because of its sliding lid design.
Team Members: NIO Life