Coway Klantekspêrsjinsjesintrum troch IQI Concept

Coway Klantekspêrsjinsjesintrum troch IQI Concept is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Ynterieurromte en Útstallingûntwerp.

BrûnsYnterieur· 2022

Coway Klantekspêrsjinsjesintrum

troch IQI Concept

Klant: IQI Concept

A' Design Award yn Brûns Winner yn de kategory Ynterieur

14,399

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #136737

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Coway Klantekspêrsjinsjesintrum

Coway Experience Centre is in klantekspêrsjinsjesintrum yn Kuala Lumpur, Maleizje. De 2210 kwadraatfoet grutte romte presintearret produkten en tsjinsten foar skjin wetter en skjinne loft, kwaliteitsslaap en waskromhygiëne. It sintrum is ferdield yn fiif gebieten: Brand Heritage, Water Care, Air Care, Living Care en Service Care. Touchscreenprojektoaren, fleksibele elektroanyske apparaten en televyzjepanielen meitsje it mooglik om de werjûne ynhâld maklik by te wurkjen. Wite, blauwe en swarte kleuren en rûne linen yn hout en wite ôfwurkingen roppe wetter en loft yn it sin. In wetterfiltraasjestasjon foarmet it brânpunt fan de Water Care-seksje.

De Erkenning

Oer de A' Design Award yn Brûns

Coway Klantekspêrsjinsjesintrum is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Coway Klantekspêrsjinsjesintrum wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Coway Klantekspêrsjinsjesintrum foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Ofmjittingen & Ferpakking: 2210 sqft
Labels: experience centre, curves, nature, clean, commercial space, digital
Produksjetechnology: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Untwerpútdaging: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Undersyk: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Ynspiraasje: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Projektdoer: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Operaasjestreamferrin: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Teamleden: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Ofbyldingskrediten: Photographer: David Yeow