ZhenYue Logo en Merkidentiteit troch Guangzhou Cheung Ying Design Co. Ltd. is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2022

ZhenYue Logo en Merkidentiteit

troch Guangzhou Cheung Ying Design Co. Ltd.

Klant: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award yn Brûns Winner yn de kategory Grafysk

13,327

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #137424

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer ZhenYue Logo en Merkidentiteit

ZhenYue is in logo en merkidentiteit ûntwikkele foar in ferkeaper fan droege iten. It logo kombinearret de foarm fan in tradisjonele bamboe drûchsjefte mei in flechtpatroan. De letters fan de merknamme binne trochinoar flochten en ferbûn, sadat de opmaak liket op droege iten dat yn in sjefte sammele is. Oranje waard keazen as merkkleur om tradisjoneel ambacht en waarmte út te drukken. De identiteit is tekene yn vektorformaat en tapast op retailferpakking, ferkeappunten, online winkels en reklame. Foliegoud en sjeefdruk wurde brûkt op printe artikels.

De Erkenning

Oer de A' Design Award yn Brûns

ZhenYue Logo en Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan ZhenYue Logo en Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. ZhenYue Logo en Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Ofmjittingen & Ferpakking: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Labels: Logo, Branding, Packaging, Visual Identity, Graphic Design
Produksjetechnology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Untwerpútdaging: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Undersyk: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Ynspiraasje: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Projektdoer: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Operaasjestreamferrin: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Teamleden: Creative Director: Zhiji Dong
Designer: Lu Gu
Ofbyldingskrediten: Guangzhou Cheung Ying Design Co., Ltd..