Sxdesign Primary Function: Merkidentiteit troch Sxdesign

Sxdesign Primary Function: Merkidentiteit troch Sxdesign is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2022

Sxdesign Primary Function: Merkidentiteit

troch Sxdesign

Klant: Sxdesign

A' Design Award yn Sulver Winner yn de kategory Grafysk

45,910

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #137585

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Sxdesign Primary Function: Merkidentiteit

Sxdesign is in merkidentiteit dy't makke is foar in ûntwerpstudio yn Peking, Sina. Elk detail fan it logo folget in ferhâlding fan 1:1.414, wat it merkteken in kompakt en beheind uterlik jout. Lytse grafyske eleminten yn 'e hoeken herinnerje oan oanhellingstekens en omkaderje de rjochthoeken fan it logo. De skikking makket it merkteken symmetrysk en suggerearret de sitaasje, markearring en ynterpretaasje fan taal en ideeën. Troch motion graphics kin it logo ek útgroeie ta de tradisjonele Sineeske foarm fan 'e studionamme, wat tradysje en modern ûntwerp mei-inoar ferbynt.

De Erkenning

Oer de A' Design Award yn Sulver

Sxdesign Primary Function: Merkidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Sxdesign Primary Function: Merkidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Sxdesign Primary Function: Merkidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Ofmjittingen & Ferpakking: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Labels: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Produksjetechnology: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Untwerpútdaging: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Undersyk: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Ynspiraasje: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Projektdoer: Fr. November 2021 to January 2022, Beijing, China.
Operaasjestreamferrin: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Patinten: Sxdesign
Teamleden: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Ofbyldingskrediten: Sxdesign