Amplifying Identity Ynterieurûntwerp fan Kantoar by DB and B Pte Ltd

Amplifying Identity Ynterieurûntwerp fan Kantoar by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Sulver in Ynterieurromte en Útstallingûntwerp Competition Category.

SulverYnterieur· 2022

Amplifying Identity Ynterieurûntwerp fan Kantoar

by DB and B Pte Ltd

Client: DB&B Pte Ltd

A' Design Award yn Sulver Winner in Ynterieur Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Amplifying Identity Ynterieurûntwerp fan Kantoar

Amplifying Identity is in kantoarynterieurûntwerp dat leit oan Asia Square yn Singapore. De wurkplak beslacht trije ferdjippingen en hat in totale oerflakte fan 9.300 fjouwerkante meter. Fyftich gearwurkingsplakken en fiif grutte gearkomsteromten binne oer de ferdjippingen ferdield om fleksibel en hybride wurkjen te stypjen. Op maat makke omjouwingsgrafyk is oanbrocht op gongen en muorreromten om de bedriuwskultuer, liederskipsprinsipes en skiednis te presintearjen. Tapiten makke fan duorsum materiaal, ferve mei in lege konsintraasje flechtige organyske ferbiningen en sonearre ferljochting wurde brûkt om de miljeu-ynfloed te beheinen.

The Recognition

About the A' Design Award yn Sulver

Amplifying Identity Ynterieurûntwerp fan Kantoar is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Amplifying Identity Ynterieurûntwerp fan Kantoar wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Amplifying Identity Ynterieurûntwerp fan Kantoar is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensions & Packaging: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tags: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Production Technology: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Design Challenge: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Research: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiration: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Project Duration: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Team Members: Ricardo Celis
Victor Wong
Image Credits: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/