Avant Modern Cuisine Merkidentiteit troch Jiawei Wu

Avant Modern Cuisine Merkidentiteit troch Jiawei Wu is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2022

Avant Modern Cuisine Merkidentiteit

troch Jiawei Wu

Klant: Jiawei Wu Design

A' Design Award yn Brûns Winner yn de kategory Grafysk

15,674

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #137847

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Avant Modern Cuisine Merkidentiteit

Avant is in eksklusive restaurant yn Sina. It merkonsept brûkt de bûtenlânske ûnderfining fan de eigenaren om klanten unike herinneringen te bieden as wiene se op reis. Begjinnend mei in menu dat ûntworpen is om op in paspoart te lykjen. Nei elke moaltyd krije klanten in personaliseare ticket dat ûntworpen is neffens de spesifike ynspiraasje efter elk gerecht en herinneringen oan de stêden. Dizze ite-ûnderfining waard tige populêr doe't reizgjen stilset waard troch de Covid-pandemy.

De Erkenning

Oer de A' Design Award yn Brûns

Avant Modern Cuisine Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Avant Modern Cuisine Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Avant Modern Cuisine Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Ofmjittingen & Ferpakking: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Labels: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Produksjetechnology: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Untwerpútdaging: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Undersyk: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Ynspiraasje: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Projektdoer: The project started in July 2020 in China and finished in March 2021.
Operaasjestreamferrin: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Teamleden: Jiawei Wu
Ofbyldingskrediten: Jiawei Wu_Designer
Guanzhong Qiu_Photographer