WineStax Stapelber Wynrek troch BrandBase

WineStax Stapelber Wynrek troch BrandBase is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Bakark, Tafelark, Drinkark en Keukenark Ûntwerp.

SulverKeukenark· 2022

WineStax Stapelber Wynrek

troch BrandBase

Klant: BrandBase B.V.

A' Design Award yn Sulver Winner yn de kategory Keukenark

37,845

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #137924

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer WineStax Stapelber Wynrek

WineStax is in stapelber wynrek ûntworpen foar thúsgebrûk. Elke ienheid is selsstannich en hâldt oant trije flessen. De ienheden wurde ferbûn mei metalen klipkes, sadat de ferbiningen ûnopfallend bliuwe, en it systeem kin útwreide wurde oant tsien ienheden. Ien ienheid bestiet út twa trijefâldige seishoekige eleminten en in ferbiningsstok mei tapte einen, dy't mei de hân yninoar skroefd wurde. De seishoekige foarmen jouwe it rek in licht en ferfynd uterlik. It útwreidbere systeem makket it mooglik om it wynrek oan te passen oan ferskillende keamers en kolleksjegrutten.

De Erkenning

Oer de A' Design Award yn Sulver

WineStax Stapelber Wynrek is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan WineStax Stapelber Wynrek wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. WineStax Stapelber Wynrek is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
Ofmjittingen & Ferpakking: Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g
Labels: Winestax, stackable, wine rack, home decor, kitchen accessory,
Produksjetechnology: The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
Untwerpútdaging: The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
Undersyk: During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
Ynspiraasje: The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
Projektdoer: The project started in 2020 and the final product has been launched on the dutch market in September 2021.
Operaasjestreamferrin: The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
Patinten: Copyrights: BrandBase, Mr. G.P. Alberts, 2021
Teamleden: Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven