Carbon Research Merkidentiteit troch Sxdesign

Carbon Research Merkidentiteit troch Sxdesign is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2022

Carbon Research Merkidentiteit

troch Sxdesign

Klant: Carbon Research

A' Design Award yn Brûns Winner yn de kategory Grafysk

14,327

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #137997

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Carbon Research Merkidentiteit

Carbon Research is in merkidentiteit dy't ûntwikkele is foar in akademysk tydskrift dat oprjochte is yn de kontekst fan koalstofneutraliteit. It logo kombinearret it byld fan de ierde mei de atomêre struktuer fan koalstof om miljeubeskerming út te drukken. Linferbiningen fusearje de breedtegraden fan de ierde mei elektronbanen, wat iepen tinken en breder kommunikaasje suggerearret. De symmetryske en omfiemjende struktuer wjerspegelet in gehechte akademyske mienskip. It kombinearre logo wurdt printe op tydskriftomslaggen en oare fysike media, en it bliuwt lêsber by in minimale grutte fan 20 by 5 millimeter.

De Erkenning

Oer de A' Design Award yn Brûns

Carbon Research Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Carbon Research Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Carbon Research Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
Ofmjittingen & Ferpakking: The combine logo can be print on the minimal size at 20mm x 5mm.
Labels: graphics, illustration and visual communication, logo, academic journal, carbon, earth
Produksjetechnology: It can be printed on magazine covers or other products.
Untwerpútdaging: In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
Undersyk: Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
Ynspiraasje: Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
Projektdoer: The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
Operaasjestreamferrin: The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
Patinten: Sxdesign
Teamleden: Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu
Ofbyldingskrediten: Sxdesign