Abstract Illustrations Abstrakte Yllustraasjes Branding Design Kit by Nargiza Usmanova

Abstract Illustrations Abstrakte Yllustraasjes Branding Design Kit by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

IzerGrafysk· 2022

Abstract Illustrations Abstrakte Yllustraasjes Branding Design Kit

by Nargiza Usmanova

Client: TELS Group

A' Design Award yn Izer Winner in Grafysk Category

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Colors

The Design

About Abstract Illustrations Abstrakte Yllustraasjes Branding Design Kit

De ynspiraasje om unike yllustraasjes te meitsjen foar de jierlikse merkkit wie it sykjen op lange termyn nei in unike abstrakte styl. Wy makken 10 ferskillende formele komposysjes mei dynamyske ympulsive rigels yn kontrastpaletten. It wichtichste ferskil yn it projekt is it meitsjen fan merkkonseptuele yllustraasjes foar alle promo-produkten. Alle yllustraasjes binne mei de hân tekene yn de gouachetechnyk. Koloristyske formele komposysjes yn in minimalistyske lineêre styl helpe produkten út in oantal oare kompetitive foarbylden.

The Recognition

About the A' Design Award yn Izer

Abstract Illustrations Abstrakte Yllustraasjes Branding Design Kit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Abstract Illustrations Abstrakte Yllustraasjes Branding Design Kit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Abstract Illustrations Abstrakte Yllustraasjes Branding Design Kit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova