Not Make Believe Yllustraasje Kampanje troch Ciara Chapman

Not Make Believe Yllustraasje Kampanje troch Ciara Chapman is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2022

Not Make Believe Yllustraasje Kampanje

troch Ciara Chapman

Klant: Ciara Chapman Illustration

A' Design Award yn Izer Winner yn de kategory Grafysk

12,536

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #139423

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Not Make Believe Yllustraasje Kampanje

Dit yllustraasjeprojekt behannelet it tema dat chronike pine net Make Believe is. De bylden binne in kombinaasje fan kleuren, tekstueren en karakters dy't byinoar komme om in berjocht te kommunisearjen. D'r binne sân bylden yn totaal yn dizze searje. De protagonist is in jonge frou omjûn troch karakters dy't patroon en dúdlik binne. Der komme foksen út it gers en de silhouetten fan tsjuster en ljocht fersterkje de omlizzende kleur. It artistike berjocht fan elke yllustraasje ferbynt mei de sjogger troch symbolyk yn elke ôfbylding.

De Erkenning

Oer de A' Design Award yn Izer

Not Make Believe Yllustraasje Kampanje is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Not Make Believe Yllustraasje Kampanje wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Not Make Believe Yllustraasje Kampanje wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This illustration project tackles the theme that Chronic pain is not make believe. The images are a combination of colours textures and characters that combine to communicate the major obstacles a person with chronic pain faces as a result of social perceptions and stigma. In total there are seven images one for each day of the week.
Ofmjittingen & Ferpakking: N/a
Labels: Chronic pain, stigma, illustration, medical art, illustration campaign.
Produksjetechnology: I created this project using Adobe Fresco on my iPad. I created some patterns to create texture and to separate the real from the imaginary.
Untwerpútdaging: The hardest part of this project was to communicate the concepts around pain without turning the viewer off because of the subject matter. The titles of the images are: 1 Chronic Pain Is NOT Make Believe, 2 If You Could Feel What I Feel Even For A Moment 3 It’s Not You, It’s Me, I Miss Everything ! 4 Naysayers Bewares, 5 My Pain Is Vividly Real, 6 To Be Slowly Electrocuted (sciatica) and 7 Family Shields Me
Communication of these topics could reduce stigma. When your body is at its lowest point, it doesn’t need to be stepped on.
Undersyk: This is a conceptual project so the images are all broken down by the eye. The foxes represent family and those closest to me surfacing from the grass below. The animals have a pattern derived from the houndstooth pattern and where this pattern appears represents the imaginary or ‘make believe’. Silhouettes are a means of showing how we often see the world in black and white and the girls in the images look like children because of the loss of independence chronic pain causes.
Ynspiraasje: Following an accident a few years ago my body was left with Chronic Pain. It is something that takes over and changes every aspect of your life. Time is spent weighing the pros and cons of every move I make, to discern whether or not the movement is worth the pain that follows. On top of this life changing event I along with every other pain sufferer must face the stigma of weakness and the various negative perceptions society has about chronic pain. When support is needed stigma is oftentimes the only thing available.
Projektdoer: This campaign was part of my Instagram posts in March 2022. I created an online exhibition for this campaign via Instagram to reach as many people as possible through chronic pain and illustration hashtags.
Operaasjestreamferrin: These artworks connected very well with the target audience. There are seven images so one image was posted online each day for a week. The images communicate the negatives of chronic pain and how constant pain can affect us. The invisible nature of chronic pain can be very lonely so artwork that reflects these feelings can provoke a very intense response from the viewer.
The themes are:
Chronic pain is not make believe
Naysayers
It’s not you, it’s me, I miss everything
If only you could feel what I feel, just for a moment.
My back pain is vividly real
Family shields
Sciatica is like a slow electrocution
Ofbyldingskrediten: All works by Ciara Chapman