Greeninful Primêre Funksje: Merkidentiteit troch Michelle Poon

Greeninful Primêre Funksje: Merkidentiteit troch Michelle Poon is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2022

Greeninful Primêre Funksje: Merkidentiteit

troch Michelle Poon

Klant: Greenin'ful

A' Design Award yn Izer Winner yn de kategory Grafysk

11,407

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #139444

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Greeninful Primêre Funksje: Merkidentiteit

Boektekst: Greeninful is in rebrandingsprojekt foar in miljeufreonlik merk dat in duorsume libbensstyl stipet. It merk ferbynt minsken dy't omtinken hawwe foar it miljeu. It logo lit it gesicht fan de grienne mienskip sjen en wjerspegelt fêststelling en nijsgjirrigens. De fisuele identiteit brûkt heldere kleuren, gewaachsume borstelstreken en mei de hân tekene elementen dy't fleksibel bliuwe yn gebrûk. De ôfbyldings binne selektearre om tagonklik en mienskipsrjochte oer te kommen. De rebranding ferpleatst it merk fan in hannelsplatfoarm nei in mienskip dy't it publike bewustwêzen fan miljeubeskerming ferheget.

De Erkenning

Oer de A' Design Award yn Izer

Greeninful Primêre Funksje: Merkidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Greeninful Primêre Funksje: Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Greeninful Primêre Funksje: Merkidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Ofmjittingen & Ferpakking: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Labels: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Produksjetechnology: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Untwerpútdaging: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Undersyk: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Ynspiraasje: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Projektdoer: October 2021 - January 2022
Operaasjestreamferrin: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Teamleden: Michelle Kason
Ofbyldingskrediten: Image 1: Michelle Kason (Designer)