Platina Húshâldlik Apparaat · 2022
Lavazza Classy Plus Kofje Masine
- A' Design Award yn Platina 2022 in Húshâldlik Apparaat
- CLIENT: Lavazza
- Estimated Number of Design Views: 2,367,052
- Verification code 3AB19BDC7D · Verify this award
Colors
About Lavazza Classy Plus Kofje Masine
Classy Plus is in alles yn ien espresso- en kofjebrouwer ûntworpen foar de Noardamerikaanske merk, en biedt de folsleine ûnderfining fan 'e Italiaanske kofjekultuer fan espresso oant cappuccino of latte. Dêrneist hat de masine ek in filterkofje seleksje en in dûbele skotfunksje om te foldwaan oan spesifike foarkarren fan dizze merk. Classy Plus is ideaal foar lytse kantoaren en konferinsjeromten. It slanke ûntwerp bout op Lavazza's fêststelde foarmtaal yn dit segmint. It wurdt karakterisearre troch in kontrastearjende bûtenkant dy't it haadlichaam omfettet en Lavazza-logo's yn reliëf oan 'e kanten.
About the A' Design Award yn Platina
Lavazza Classy Plus Kofje Masine is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. Lavazza Classy Plus Kofje Masine lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. Lavazza Classy Plus Kofje Masine is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.
Press Kit
- Unique Properties
- Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
- Dimensions & Packaging
- Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
- Production Technology
- main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber - Design Challenge
- The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
- Project Duration
- The project was designed in Turin, Italy.
- Operation Flow
- Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
- Patents
- Design patent/registered design, Patented Milk frothing System
- Image Credits
- Lavazza
