Stadium SC Freiburg Wayfinding Systeem by Thomas Geissert

Stadium SC Freiburg Wayfinding Systeem by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

IzerGrafysk· 2022

Stadium SC Freiburg Wayfinding Systeem

by Thomas Geissert

Client: Teamgeissert

A' Design Award yn Izer Winner in Grafysk Category

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Colors

The Design

About Stadium SC Freiburg Wayfinding Systeem

It doel wie om in systeem te meitsjen mei in eigen identiteit en orizjinaliteit dat fierder giet. De struktuer fan it nije stadion fan SC Freiburg bestiet út in ortogonale basisfoarm en in ortogonaal dak. It liedende prinsipe fan it arsjitektoanysk ûntwerp, om in identiteitfoarmjende struktuer te meitsjen, moat stipe wurde. It nije paadwizer- en oriïntaasjesysteem presintearret him dêrom mei in dúdlike foarmtaal. It wolkom en ynformearret besikers en fans al yn it bûtengebiet (parkeare, bushalte, tram), liedt se nei de yngongen en yn it stadion fia de promenade nei de sitten.

The Recognition

About the A' Design Award yn Izer

Stadium SC Freiburg Wayfinding Systeem is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Stadium SC Freiburg Wayfinding Systeem wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Stadium SC Freiburg Wayfinding Systeem wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT