Primary Residence Merkidentiteit troch Tianzhen Huang

Primary Residence Merkidentiteit troch Tianzhen Huang is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2022

Primary Residence Merkidentiteit

troch Tianzhen Huang

Klant: Evleen

A' Design Award yn Izer Winner yn de kategory Grafysk

11,450

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #140254

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Primary Residence Merkidentiteit

Primary Residence is in visuele identiteitssysteem foar in multidissiplinêr merk. It projekt begûn as in typografy-ferkenning dy't de styl fan de Bauhaus-beweging keppelet oan abstrakte arsjitektoanyske foarmen. It logo is basearre op it Sineeske karakter Ju, dat wenromte betsjut, en draacht trije streken yn de primêre kleuren read, giel en blau. De namme Primary Residence ferwiist sawol nei dizze kleuren as nei de betsjutting fan thús yn in tiidrek fan isolaasje. De identiteit wurdt tapast op in brosjuere, in fisitekaartsje en in briefpapierset printe op strukturearre papier.

De Erkenning

Oer de A' Design Award yn Izer

Primary Residence Merkidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Primary Residence Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Primary Residence Merkidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Ofmjittingen & Ferpakking: Main:1080px*1080px, the ration is 1:1
Labels: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Produksjetechnology: Will print on the textured paper that gives the prints the touch feeling.
Untwerpútdaging: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Undersyk: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Ynspiraasje: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Projektdoer: Started logo design in July 2021, finished in Feb 2022
Operaasjestreamferrin: A visual design identity that takes the viewer to know this brand and the messages behind it.
Ofbyldingskrediten: Evleen Huang