LoveAmme TailorMade Pro 2 Boarstpomp troch Duane Lye Dun Wei is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Digitaal en Elektroanysk Apparaat Ûntwerp.
IzerKonsuminteelektroanika· 2022
LoveAmme TailorMade Pro 2 Boarstpomp
troch Duane Lye Dun Wei
Klant: Kim Hin Innovation Labs
A' Design Award yn Izer Winner yn de kategory Konsuminteelektroanika
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #140313It Untwerp
Oer LoveAmme TailorMade Pro 2 Boarstpomp
TailorMade Pro 2, de lytste sikehûs-grade dûbele boarstpomp yn 'e yndustry, is stil en kompakt makke om te passen yn elke tas wêr't in mem noait sûnder hûs sûnder ferlit. It is ûntworpen om de molkeopbringst te maksimalisearjen troch ferskate suigynstellingen en troch te soargjen foar de emosjonele behoeften fan 'e mem by it pompen mei sêfte gloeiende ljochten foar kalmte. In waarme grize kleur wurdt keazen, om't it geslachtsneutraal is, en soarget foar de stypjende rol fan in heit by it behanneljen fan essensjele poppen bûten. Alle aspekten fan it ûntwerp fan estetyk oant funksje binne basearre op feedback fan brûkers en stipe troch laktaasjeeksperts.
De Erkenning
Oer de A' Design Award yn Izer
LoveAmme TailorMade Pro 2 Boarstpomp is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan LoveAmme TailorMade Pro 2 Boarstpomp wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. LoveAmme TailorMade Pro 2 Boarstpomp wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- TailorMade Pro 2 is the smallest hospital-grade double breast pump in the industry. Silent and compact, it fits and harmonises easily with essentials in work bags a mother never leaves home without daily. It is designed with emotion, and engineered for personalised comfort and maximum milk yield through pulsating lights, proprietary programming of suction strength and frequency. All aspects of the design from aesthetics to function are based on user feedback and backed by lactation experts.
- Ofmjittingen & Ferpakking
- The overall size is 128mm(W) x 102mm(D) x 62mm(H)
- Labels
- LoveAmme TailorMade Pro 2, Double Electric Breast Pump, Breastfeeding, Maternity, Mother, Baby, Luxury, Lactation, Pregnant, Hospital Grade
- Produksjetechnology
- LoveAmme’s TailorMade Pro 2 offers personalised pumping programmes, well-engineered for comfort. With unprecedented flexibility of customising settings for each individual breast, mothers can now express milk faster, more thoroughly, and in greater comfort. TailorMade Pro 2 is specially designed by mums, for mums.
- Untwerpútdaging
- The creative challenge was to elevate the breast pump from a discreet utilitarian device to an iconic elegant accessory that consumers desire. Apart from the tangible solutions the breast pump utilises to achieve maximum milk yield, considerations for the more elusive emotional and psychological influences were explored and implemented. The manufacturing challenges include, matching the colour for the hidden display that lights up when the product is turned on, to the overall colour of the housing, addition of a pulsating light strip to aid in calming the mood and regulating breaths while pumping. All these while maintaining the dimensional and weight constraints for a compact and portable hospital grade breast pump.
- Undersyk
- The breast pump market is projected to surpass $1.5 Billion by 2025, fuelled by factors like heightened awareness among women pertaining to breastfeeding and the high population of working females. According to the Singapore Health Promotion Board, more than 53% of working mothers stop breastfeeding due to low breast milk supply, despite knowing that breastfeeding is the best form of feeding for a newborn. How might we reduce the number of working mothers who give up their breastfeeding journey, by providing solutions for their feeding problems that integrate with their working lifestyle?
- Ynspiraasje
- Many breast pumps in the market do not truly understand how challenging a mother’s breastfeeding journey can be, resulting in many bad experiences. As pumping becomes a daily routine for many months to come after giving birth, a breast pump quickly becomes a must-have accessory when leaving the home. For aesthetics, we went for understated elegance and wanted a breast pump that emulates the user’s individuality instead of being seen merely as a utilitarian device.
- Projektdoer
- The project started in June 2021 in Singapore and finished in March 2022 in Singapore.
- Operaasjestreamferrin
- Follow the steps to use the LoveAmme TailorMade Pro 2 Breast Pump System:
Step 1: Assemble the expression kit to the breast pump.
Step 2: Gently tap and hold the power icon to power up the breast pump.
Step 3: From the touch interface, select which breast to set the setting for - the left breast, right breast or both breasts.
Step 4: Select suction frequency (Stimulation, Expression or Deep Expression) and suction power (power level 1 to 6).
Focus on the pulsating light to calm down and regulate breathing. The pulsating light strip is on by default and can be toggled on or off by preference. - Teamleden
- Duane Lye Dun Wei
Lenny Cendrawasih
Rachel Ng Gi Gin
Pamela Tan Li Ann
Charlotte Lim Jingying
Pang Shu Xin
Diana Koh Su Hsien
Audrey Yeo Mey Nyen - Ofbyldingskrediten
- Main Image: Creator Duane Lye Dun Wei, Product Shot, 2022.
Image #1: Creator Ng Gi Gin Rachel, Colour Options, 2022.
Image #2: Creator Duane Lye Dun Wei, Night Light Scene, 2022.
Image #3: Creator Lenny Cendrawasih, Bedside Scene, 2022.
Image #4: Photographer Lenny Cendrawasih, Product In Bag, 2022.
Video: Creator Duane Lye Dun Wei, KIL Night Light Sequence, 2022
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