Joy of Playing Merkidentiteit troch Squared

Joy of Playing Merkidentiteit troch Squared is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2022

Joy of Playing Merkidentiteit

troch Squared

Klant: Balin

A' Design Award yn Brûns Winner yn de kategory Grafysk

15,918

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #140424

No ûntdekke Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Joy of Playing Merkidentiteit

Joy of Playing is in merkidentiteit dy't makke is foar Balin, in bedriuw dat boartersguod foar bern makket. De identiteit omfettet it logo, merkmiddelen, ferpakking en de kleuren en foarmen fan it boartersguod en de personaazjes. De fisuele taal is minimalistysk, mei ienfâldige foarmen, in beheind kleurepallet en akwarelillustraasjes. Elk boartersguodpersonaazje hat in namme en in ferhaal, wat bern helpt om in emosjonele bân te foarmjen. Selektearre materialen omfetsje hout, multiplex, papier, organysk katoen en wetter- en plantbasearre ferve.

De Erkenning

Oer de A' Design Award yn Brûns

Joy of Playing Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Joy of Playing Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Joy of Playing Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Labels: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Produksjetechnology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Untwerpútdaging: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Undersyk: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Ynspiraasje: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Projektdoer: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operaasjestreamferrin: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Teamleden: Creative Director - Yana Okoliyska