Enable Change Merknamme-Identiteit by Squared

Enable Change Merknamme-Identiteit by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

IzerGrafysk· 2022

Enable Change Merknamme-Identiteit

by Squared

Client: Isabelle Laporte

A' Design Award yn Izer Winner in Grafysk Category

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Colors

The Design

About Enable Change Merknamme-Identiteit

Enable Change is in merknamme-identiteit dy't makke is foar in profesjonal dy't wurket yn feroaringsmanagemint. De identiteit brûkt in minimale oanpak, in gewaachde lettertype-kombinaasje en ien libbene kleur. It logosymboal ferbynt de inisjalen I en L mei it symboal fan ivichheid, dat ynklusiviteit fertsjintwurdiget. De lettertypes binne selektearre om feroaring wer te jaan, mei foarmen dy't evoluearje en floeiende oergongen tusken dikke en tinne streken. It kleurskema is beheind en de grafyske styl is flak. It ûntwerp en de ûntwikkeling namen sawat twa moannen yn beslach yn 2021.

The Recognition

About the A' Design Award yn Izer

Enable Change Merknamme-Identiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Enable Change Merknamme-Identiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Enable Change Merknamme-Identiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska