Guo Cui Wu Du Chinese Baijiu by Xiongbo Deng

Guo Cui Wu Du Chinese Baijiu by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Platina in Ferpakkingsûntwerp Competition Category.

PlatinaFerpakking· 2023

Guo Cui Wu Du Chinese Baijiu

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

A' Design Award yn Platina Winner in Ferpakking Category

7,463,222
Verified Award Winner
Verify Award Status for #141597

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guo Cui Wu Du Chinese Baijiu

Dit produkt fan wite geast, neamd Guocui Wudu, komt út Henan Provinsje, Sina. De drank is makke fan fiif tradisjonele Sineeske medyske materialen dy't weapen en brouwen wurde. Op 'e merke befetsje kompetitive produkten min of mear wat dregs oerbleaun tidens it brouwproses. Yn tsjinstelling, it grutste ferkeappunt fan dit produkt is dat troch meardere prosessen de suverens fan 'e drank in steat fan nul-ûnreinheid benaderet, wat konsuminten in sterker gefoel fan feiligens jout. Dêrom bepale ûntwerpers "skjinens" as de keynote fan pakketûntwerp om de grutste funksje te manifestearjen.

The Recognition

About the A' Design Award yn Platina

Guo Cui Wu Du Chinese Baijiu is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. Guo Cui Wu Du Chinese Baijiu lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. Guo Cui Wu Du Chinese Baijiu is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
Dimensions & Packaging: Width：130mm x Depth:120mm x Height：300mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
Production Technology: To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
Design Challenge: The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
Research: Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty.
Inspiration: Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
Project Duration: The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
Operation Flow: First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
Image Credits: Illustrator:Xiongbo Deng