Whitelier Hanam Bakkerij troch Seuk Hoon Kim is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Izer yn de kompetysje-kategory Ynterieurromte en Útstallingûntwerp.
IzerYnterieur· 2023
Whitelier Hanam Bakkerij
troch Seuk Hoon Kim
Klant: Studio Eccentric Co., Ltd.
A' Design Award yn Izer Winner yn de kategory Ynterieur
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #141682It Untwerp
Oer Whitelier Hanam Bakkerij
De high-end boutique bakkerij fan Súd-Korea, Whitelier, iepene har fyfde flaggeskipwinkel yn Misa District of Gyeonggido, Súd-Korea. It doel fan dit projekt wie it ûntwerpen fan in bakkerij mei in seal foar ferkeapfertoaning en in folslein ynrjochte bakkeuken om wyt bôle te produsearjen. Algemiene ûntwerp wie nedich om de merkidentiteit fan it merk, Whitelier, te ferfoljen, dat wie it gearstalde wurd fan "White" en "Atelier"; betsjut wite workshop fan bakken premium broadsjes. Ferfine kromte gevel en artikulearre bôle-displayplanken binne ûntworpen om it idee te beklamjen.
De Erkenning
Oer de A' Design Award yn Izer
Whitelier Hanam Bakkerij is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Whitelier Hanam Bakkerij wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Whitelier Hanam Bakkerij wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
- Ofmjittingen & Ferpakking
- Width 11,180mm x Depth 6,070mm x Height 4,900mm
- Labels
- white, bakery, display, modern, minimal, bread, articulated
- Produksjetechnology
- The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
- Untwerpútdaging
- Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
- Undersyk
- For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
- Ynspiraasje
- As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
- Projektdoer
- The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
- Operaasjestreamferrin
- Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
- Teamleden
- Seuk Hoon Kim
- Ofbyldingskrediten
- All images : Photographer Studio Eccentric, 2021
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