Anlan Branding Merkidentiteit troch Haiwen Yang

Anlan Branding Merkidentiteit troch Haiwen Yang is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2023

Anlan Branding Merkidentiteit

troch Haiwen Yang

Klant: Anlan

A' Design Award yn Izer Winner yn de kategory Grafysk

9,732

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #141858

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Anlan Branding Merkidentiteit

Anlan Branding is in merkidentiteit makke foar in merk fan skientmeapparaten. De identiteit is sa ûntwurpen dat er werkenber bliuwt oer ferskillende tapassingen hinne. It lettertype hat sêft ôfrûne hoeken, wylst de algemiene letterfoarmen ienfâldich en strak bliuwe. In blompatroan dat ôflaat is fan de letter A ferwiist nei it idee fan skientme, en in presize snee yn de letter A ferbynt technology mei estetyk. Pears wurdt brûkt as de wichtichste merkkleur. De identiteit wurdt tapast op de kantoarartikelen en ferpakkingssystemen, en rjochtlinen stypje it konsekwinte gebrûk derfan.

De Erkenning

Oer de A' Design Award yn Izer

Anlan Branding Merkidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Anlan Branding Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Anlan Branding Merkidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Ofmjittingen & Ferpakking: The coordinated images were applied to all physical stationery system and package system.
Labels: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Produksjetechnology: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Untwerpútdaging: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Undersyk: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Ynspiraasje: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Projektdoer: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Operaasjestreamferrin: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patinten: Shenzhen Baselab Technology Ltd.
Teamleden: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Ofbyldingskrediten: Shenzhen Baselab Technology Ltd.