Mohanii Merkidentiteit by Wei Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

SulverGrafysk· 2023

Mohanii Merkidentiteit

by Wei Sun

Client: DOTONE Brand Design

A' Design Award yn Sulver Winner in Grafysk Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mohanii Merkidentiteit

Mohanii is in merkidentiteit dy't makke is foar in moadelabel dat woartele is yn 'e oriïntaalske kultuer. It logo is basearre op Latynske letters, dy't it merk in ienfâldige en ynternasjonale toan jouwe. De letter M is it kearnsymboal en ferwiist nei inket, wêrmei't it byldmerk keppele wurdt oan Sineeske kalligrafy. Seriffoarmen en kontoerlinen wurde kombinearre en op 'e nij ynterpretearre. De letters M en H wurde beklamme, wylst de oare letters redusearre binne, sadat der fisuele lagen ûntsteane. It symboal kin werhelle, útinoar brutsen en opnij gearstald wurde, en it kin op elk medium tapast wurde.

The Recognition

About the A' Design Award yn Sulver

Mohanii Merkidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Mohanii Merkidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Mohanii Merkidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Tags: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Production Technology: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Design Challenge: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Research: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspiration: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Project Duration: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Operation Flow: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patents: All copyrights DOTONE Brand Design,2020
Image Credits: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020