Colmo Ai Home Ynterieur fan in showroom foar húshâldapparaten by Re and Der Design Plc is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Sulver in Ynterieurromte en Útstallingûntwerp Competition Category.
SulverYnterieur· 2023
Colmo Ai Home Ynterieur fan in showroom foar húshâldapparaten
Client: Shanghai COLMO home appliances Co., Ltd
A' Design Award yn Sulver Winner in Ynterieur Category
Verified Award Winner
Verify Award Status for #143660The Design
About Colmo Ai Home Ynterieur fan in showroom foar húshâldapparaten
Colmo Ai Home is in ynterieur fan in belibbingssintrum foar húshâldapparaten mei in oerflak fan 225 kante meter. It ûntwerp presintearret tûke apparaten yn in moderne wenomjouwing. Minimalistyske kleuren en in ienfâldige styl folgje it konsept fan it Nije Bauhaus. Moarmer, metaal en glês wurde kombinearre om de romte te ferrykjen en visuele en taktile lagen ta te foegjen. In trijehoeksymboal, ûntliend oan de merknamme, jout foarm oan de yndieling en liedt de rinrûte. Konkave en konvekse foarmen skiede gebieten fan elkoar, wylst de visuele kontinuïteit bewarre bliuwt. In sintraal bestjoeringssysteem ferbynt de apparaten ta ien yntelligint wenscenario.
The Recognition
About the A' Design Award yn Sulver
Colmo Ai Home Ynterieur fan in showroom foar húshâldapparaten is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Colmo Ai Home Ynterieur fan in showroom foar húshâldapparaten wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Colmo Ai Home Ynterieur fan in showroom foar húshâldapparaten is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As the first whole house intelligent family scenario experience center worldwide, this project, based on the brand positioning, story and design concept, achieves the perfect integration of AI household appliances and modern home space from minimalist colors, multiple materials, visual elements and other aspects, and builds a super scenario which intelligently links the whole home, providing elite customers with a solution to full scene smart life.
- Dimensions & Packaging
- Covering an area of 225 square meters
- Tags
- Super scenario, Interaction between human and scenario, Whole house Intelligence, Smart life, Immersive experience
- Production Technology
- Based on the concept of the New Bauhaus, this project is designed with a simple style and integrates wisdom into living.
The comparison and combination of different materials including marble, metal and glass enrich the space, which also leads to a more layered visual and tactile experience.
Considering productfeatures and spatial layout, the project utilizes concave and convex, dislocation, etc. to subtly separate the space when keeping spatial and visual continuity. - Design Challenge
- As the first whole house intelligent family scenario experience center worldwide, this project sheds the independent combination pattern of traditional household appliance experience commercial space, and adopts the distributed wire drive technology to construct an integrated ideal life scenario intelligently linking appliances of the same brand, realizing a themed scenario, emotional interaction and intelligent whole house to bring users at home a practical intelligent interactive experience.
- Research
- COLMO, a high end brand of AI technology, is developed by Midea Group, one of Fortune Global 500, for strategictransformation. Focusing on high end consumers that have a view of globalization as well as a good taste,pay attention to comfortable, convenient life and enjoy intelligent technology, the brand integrates core AI technology into high end household appliances and unleashes rationality with simple design, leading the new blending of life scenario of modern elites and life aesthetics.
- Inspiration
- Inspired by Mont Blanc, the tallest mountain of the Alps and the birthplace of COLMO, the project follows the brand positioning featuring high end and intelligence to meet the needs of its target group.
The whole house intelligent high end family scenario constructed by the full range of products of the same brand brings users an interactive one step consumption experience, so as to offer them macro, comprehensive consumption options. - Project Duration
- This project was designed and developed in Hangzhou in December, 2020. It was launched and displayed in the headquarters of COLMO, Guangzhou, in May, 2021.
- Operation Flow
- This project extracts the triangle symbol M from COLMO and applies it to the spatial layout, which forms an extended visual effect to spur customers to explore the space and optimizes the traffic flow to enriches user experience.
The central air-conditioning control system that links other appliances of the same brand, together with the construction of a themed whole house intelligent scenario, provides an intelligent and convenient interactive experience for users.
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