Lucky Tiger Welcomes New Year Yllustraasje by Hsiao Yun Tseng

Lucky Tiger Welcomes New Year Yllustraasje by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

IzerGrafysk· 2023

Lucky Tiger Welcomes New Year Yllustraasje

by Hsiao Yun Tseng

Client: Kiwifruit Kiwi World

A' Design Award yn Izer Winner in Grafysk Category

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Verified Award Winner

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Colors

The Design

About Lucky Tiger Welcomes New Year Yllustraasje

Lucky Tiger Welcomes New Year kombinearret zodiac tekens mei tradisjonele Sineeske papier-cut eleminten, wêrtroch't it ûntwerp liket út te sjen út in finster frame, wylst geunstige bisten rôlje gouden munten bûten, as bringt rykdom. It algemiene gebrûk fan maitiidske kleuren, it ferlitten fan 'e tradisjonele reade kleur, en it tafoegjen fan in protte blommen en planten, om't de útspraak fan blommen en fortún fergelykber is (yn Sineesktalige gebieten), liket it derop dat dit jier goed gelok hat foar fortún.

The Recognition

About the A' Design Award yn Izer

Lucky Tiger Welcomes New Year Yllustraasje is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Lucky Tiger Welcomes New Year Yllustraasje wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Lucky Tiger Welcomes New Year Yllustraasje wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Dimensions & Packaging: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
Tags: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
Production Technology: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
Design Challenge: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Research: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Inspiration: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Project Duration: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Operation Flow: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Patents: Copyrights belong to Hsiao Yun Tseng,2022
Image Credits: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.