Tgl Tgl Merkidentiteit troch Wei Sun is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2023

Tgl Tgl Merkidentiteit

troch Wei Sun

Klant: DOTONE Brand Design

A' Design Award yn Brûns Winner yn de kategory Grafysk

10,416

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #143895

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Tgl Tgl Merkidentiteit

TGL is in ûndersyks- en ûnderwiisplatfoarm foar bern. It oannimt effisjinte kommunikaasje en ynteressante learmetoaden. It logo brûkt de kolibry as de drager fan merkûnthâld. It brûkt ienfâldige en suvere fisuele symboalen om in ryk en nijsgjirrich merkbyld te meitsjen, wylst it in differinsearre merk IP makket, dy't it merk mei humanisearre attributen jout, wat mear ynteraksje mei bern mooglik makket en emosjonele ferbiningen fêstigje. It algemiene gebrûk fan rike kleurige fisuele taal bringt in libbene, jeugdige en freonlike toan oer.

De Erkenning

Oer de A' Design Award yn Brûns

Tgl Tgl Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Tgl Tgl Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Tgl Tgl Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Ofmjittingen & Ferpakking: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Labels: Brand Design, Logo Design, Brand Identity, Education, IP Design
Produksjetechnology: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Untwerpútdaging: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Undersyk: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Ynspiraasje: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Projektdoer: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Operaasjestreamferrin: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Patinten: All copyrights DOTONE Brand Design,2021
Ofbyldingskrediten: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021