Q Sky Pilates Merkidentiteit by Yuanyuan Yang

Q Sky Pilates Merkidentiteit by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

IzerGrafysk· 2023

Q Sky Pilates Merkidentiteit

by Yuanyuan Yang

Client: Q Sky

A' Design Award yn Izer Winner in Grafysk Category

9,571

Verified Award Winner

Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Merkidentiteit

Q Sky Pilates is in merkidentiteit dy't makke is foar in Pilates-studio. De letter Q is tekene as in fûgel dy't frij troch de loft fljocht, wêrmei't de namme fan de studio ferbûn wurdt mei in gefoel fan ljochtheid, frijheid en ûntspanning. De losse letter funksjonearret as in selsstannich grafysk elemint, en deselde letter bliuwt konsekwint mei it lettertype dat brûkt wurdt foar de folsleine merknamme. De identiteit wurdt tapast op rûmtebeljochting, sportklean, wetterbekers en lidmaatskipskaarten, produsearre mei digitaal printsjen, sjeloendruk en boarduerwurk. De kleurakkuraatsje op elk materiaal waard soarchfâldich kontrolearre.

The Recognition

About the A' Design Award yn Izer

Q Sky Pilates Merkidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Q Sky Pilates Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Q Sky Pilates Merkidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022