It Is In Your Genes Dynamyske Identiteit by Bianka Foldi and Robert Valoczi

It Is In Your Genes Dynamyske Identiteit by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2023

It Is In Your Genes Dynamyske Identiteit

by Bianka Foldi and Robert Valoczi

Client: Genecontact

A' Design Award yn Brûns Winner in Grafysk Category

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Verified Award Winner

Verify Award Status for #144669

View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Dynamyske Identiteit

Dizze merkidentiteit is makke foar in genotypingstsjinst, wêrmei't predisposysje foar mooglike genetyske sykten ûntdutsen wurde kin. Krekt as de DNA-struktuer waard it ûntwerpkonsept ek boud op in systeem fan koades, nammentlik spesjaal ûntwurpen Morse-koades dy't de letters fan it alfabet fertsjintwurdigje. Elk wurd kin op dizze manier visualisearre wurde, wêrtroch in statysk logo in dynamyske identiteit wurdt. It logo, dat is de namme fan 'e kliïnt skreaun troch de koades, nimt de dûbel-helikale struktuerfoarm fan it DNA. Dit is hoe't it bedriuw fan 'e Klant sawol konseptueel as visueel wjerspegele wurdt yn' e identiteit.

The Recognition

About the A' Design Award yn Brûns

It Is In Your Genes Dynamyske Identiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan It Is In Your Genes Dynamyske Identiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. It Is In Your Genes Dynamyske Identiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon