Super Ego Digitale Keunst troch Kutuko Studio

Super Ego Digitale Keunst troch Kutuko Studio is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Kompjûtergrafyk, 3D-modellearring, Teksturearring en Rendering Ûntwerp.

SulverKompjûtergrafyk· 2023

Super Ego Digitale Keunst

troch Kutuko Studio

Klant: Kutuko Studio SL

A' Design Award yn Sulver Winner yn de kategory Kompjûtergrafyk

63,031

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #144876

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Super Ego Digitale Keunst

Super Ego, in keunstprojekt dat de konsumintkultuer en de ynfloed fan sosjale media op minsken satiriseart. It projekt hat as doel om de keunstmjittige fieding fan 'e ego's fan minsken te kritisearjen troch likes en folgers op sosjale mediaplatfoarms lykas Instagram. It woe in metafoaryske fertsjintwurdiging meitsje fan 'e nije superhelden fan' e maatskippij, waans libben draait om mear likes en folgers te krijen. It projekt rjochtet him op Instagram, wêr't elke ôfbylding online pleatst wurdt werjûn as in showcase om de oandacht fan brûkers te fangen.

De Erkenning

Oer de A' Design Award yn Sulver

Super Ego Digitale Keunst is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Super Ego Digitale Keunst wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Super Ego Digitale Keunst is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Ofmjittingen & Ferpakking: 4960X7015 Pixeles, Tiff RGB
Labels: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Produksjetechnology: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Untwerpútdaging: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Undersyk: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Ynspiraasje: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Projektdoer: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Operaasjestreamferrin: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patinten: Kutuko Studio SL
Teamleden: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Ofbyldingskrediten: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain