Spectrum Illustraasje troch Arata Yokoyama

Spectrum Illustraasje troch Arata Yokoyama is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2023

Spectrum Illustraasje

troch Arata Yokoyama

Klant: Arata Yokoyama

A' Design Award yn Brûns Winner yn de kategory Grafysk

12,792

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #144936

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Spectrum Illustraasje

Spectrum is in digitale yllustraasje dy't Japanske strjitmoade wjerjout yn 'e styl fan Japanske anime. It wurk mijdt fotorealisme en brûkt libbene kleuren op in flakke wize dy't dochs optysk natuerlik oandocht. De eftergrûn stelt de neonljochten fan Tokio foar, mei foarmen dy't gewaachsum ferienfâldige binne foar in skerp, flak en ljochtsjend effekt. Eleminten fan Westerske grafyske foarmjouwing wurde kombinearre mei Japanske karakterillustraasje. Spectrum waard tekene mei Adobe Photoshop CC. It doel is om de styl dúdlik te meitsjen foar publyk sawol binnen as bûten Japan.

De Erkenning

Oer de A' Design Award yn Brûns

Spectrum Illustraasje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Spectrum Illustraasje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Spectrum Illustraasje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Ofmjittingen & Ferpakking: 8000 x 5678 pixel, 400dpi, RGB
Labels: street fashion, anime, character design, japanese illustration, vivid color
Produksjetechnology: Drawing with Adobe Photoshop CC
Untwerpútdaging: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Undersyk: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Ynspiraasje: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Projektdoer: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Operaasjestreamferrin: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Ofbyldingskrediten: #1: Illustrator NaBaBa, Private Work, 2020.