Tibet Shannan Corporate Identiteit troch River Liu

Tibet Shannan Corporate Identiteit troch River Liu is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2023

Tibet Shannan Corporate Identiteit

troch River Liu

Klant: River Liu Design

A' Design Award yn Sulver Winner yn de kategory Grafysk

36,277

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #145618

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Tibet Shannan Corporate Identiteit

Tibet Shannan projekt rjochte op it befoarderjen fan de toeristyske yndustry yn Shannan. Troch in represintatyf logo te meitsjen om de yndruk fan 'e stêd út te wreidzjen troch systematyske produkten en toeristyske gidsen. De ynspiraasje foar it logo wurdt lutsen út de funksjes fan Shannan en ferienfâldige ta symboalen troch hjoeddeiske keunst. It logo sels is alsidich en skalberber, yn steat om naadloos te yntegrearjen yn ferskate produkten. Dit wurk hopet in positive en nijsgjirrige enerzjy oan it publyk te bringen, better te foldwaan oan 'e behoeften fan' e moderne merk en te helpen dizze âlde stêd har ferskate aspekten sjen te litten.

De Erkenning

Oer de A' Design Award yn Sulver

Tibet Shannan Corporate Identiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Tibet Shannan Corporate Identiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Tibet Shannan Corporate Identiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Ofmjittingen & Ferpakking: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Labels: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Produksjetechnology: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Untwerpútdaging: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Undersyk: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Ynspiraasje: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Projektdoer: The project started in July 2021 in China and finished in Jun 2022.
Operaasjestreamferrin: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Patinten: Copyrights belong to River Liu,2022
Teamleden: River Liu
Ofbyldingskrediten: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.