Urban Vision Omjouwingsgrafyk by You King

Urban Vision Omjouwingsgrafyk by You King is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2023

Urban Vision Omjouwingsgrafyk

by You King

Client: Shenzhen Longgang District Public Cultural Service and Industry Promotion Center

A' Design Award yn Brûns Winner in Grafysk Category

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Verified Award Winner

Verify Award Status for #146139

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Colors

The Design

About Urban Vision Omjouwingsgrafyk

Untwerpers tochten en studearren hoe't se de omjouwing mear harmonieus meitsje kinne mei minsken, de stêd mear geskikt meitsje foar minsken om te brûken, de romte mear konsekwint meitsje mei fisuele, taktile, auditive en oare sintúchlike ûnderfiningen, en algemiene ûntwerpkonsepten yntegrearje om it stedsdetail op te nimmen ûntwerp fan elkenien kin libje in lokkich libben yn 'e kearn ynhâld fan it ûntwerp, hope te realisearjen sosjale wearde, humanistyske wearde en publike wolwêzen wearde yn it projekt, sadat de maatskippij sil wêze better fanwege it ûntwerp.

The Recognition

About the A' Design Award yn Brûns

Urban Vision Omjouwingsgrafyk is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Urban Vision Omjouwingsgrafyk wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Urban Vision Omjouwingsgrafyk foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to make the design more in line with the habits of the city and the people, designers have constantly investigated various scenes, observed people's behavior in the environment, and sorted out effective transformation plans: the existing sidewalks, bicycle lanes, car stop posts, safety islands, tree pools, leisure seats, and abandoned municipal lamp posts have evolved images into patterns and applied them to the city, and the combination of images and patterns is used to "repair" the city, The damaged facilities and equipment shall be gradually characterized.
Dimensions & Packaging: 4440mm(L) x 2040mm(W) x 3020mm(H)
10600mm(L) x 500mm(W) x 3650mm(H)
Tags: Urban detail experience design, Signage, Graphic, Vision
Production Technology: Stainless steel, Paint baking process
Design Challenge: In order to make the design more in line with the habits of the city and the people, designers constantly investigate in various scenes, observe the behavior of people in the environment, and sort out effective transformation plans: transform the image into a pattern and apply it to the city, and use the combination of image and pattern to "repair" the city - redesign the damaged facilities and equipment in the city that need to be repaired with the combination of image and pattern, The damaged facilities and equipment shall be gradually characterized.
Research: Urban detail experience design is a new design concept created by designers who have summarized their own advantages and specialties in years of research. It is a design method for the overall visualization and functionalization of all details of the city in the process of urban construction and transformation. It aims to enhance the detailed experience of each city, thus enriching the visitors' visiting and using experience, and continuously conveying and continuing the urban culture and human characteristics in the form of experience.
Inspiration: Through the study of urban details, we can have a deeper understanding of urban culture and connotation, and create more and more colorful designs to decorate the city, improve people's sense of environmental experience, so that urban culture and urban history can be continuously inherited, developed and strengthened.
Project Duration: The project was designed in Shenzhen in May 2022. The design was completed in September 2022. The project has been installed in October 2022.
Operation Flow: Each point has different design ideas, and conceptual design is carried out according to the characteristics of the park and the current situation of nearby cities. The digital innovation corridor LOGO is embedded in it. In addition to the artistic corridor concept, different forms of urban landscape devices are derived. The signs at seven points also form a beautiful landscape, attracting many citizens to stop and watch.
Team Members: Designer: Zhong Cheng, Designer: Lang Shangfei, Designer: Feng Kexin
Image Credits: Photo # 1: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 2: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 3: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 4: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 5: Photographer Lang Shangfei, Zhong Cheng, 2022.
Video Credits: Zhong Cheng, 2022