ReForm Plastic Merkidentiteit Ûntwerp by Giang Nguyen

ReForm Plastic Merkidentiteit Ûntwerp by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2024

ReForm Plastic Merkidentiteit Ûntwerp

by Giang Nguyen

Client: ReForm Plastic

A' Design Award yn Brûns Winner in Grafysk Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Merkidentiteit Ûntwerp

ReForm Plastic is in maatskiplik bewuste ûndernimming basearre yn Fjetnam, ynsetten foar it oanpakken fan it probleem fan plasticôffal, it ferbetterjen fan it wolwêzen fan ynformele ôffalwurkers, en it befoarderjen fan in sirkulêre ekonomy troch de produksje fan meubilair en platen makke fan werbrûkt plasticôffal. De karakteristike oerflaktetekstuer fan ReForm Plastic platen is yngewikkeld ferweve yn 'e merkidentiteit. Wylst it bedriuw trochgiet mei it produsearjen fan nije platen, groeit en ûntwikkelt har merkkapitaalbibleteek, wêrtroch in dynamyske en unifoarme kolleksje fan ûntwerpmateriaal foar kreative projekten ûntstiet.

The Recognition

About the A' Design Award yn Brûns

ReForm Plastic Merkidentiteit Ûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan ReForm Plastic Merkidentiteit Ûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. ReForm Plastic Merkidentiteit Ûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release