Absolut Lab Ynterieurûntwerp Pop-Up Winkel troch Moneys Studio

Absolut Lab Ynterieurûntwerp Pop-Up Winkel troch Moneys Studio is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Ynterieurromte en Útstallingûntwerp.

BrûnsYnterieur· 2023

Absolut Lab Ynterieurûntwerp Pop-Up Winkel

troch Moneys Studio

Klant: Moneys Studio

A' Design Award yn Brûns Winner yn de kategory Ynterieur

12,515

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #147287

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Absolut Lab Ynterieurûntwerp Pop-Up Winkel

Absolut Lab is in pop-up winkel en tentoanstellingsromte yn Shanghai, Sina. It ynterieur waard makke fan modulêre komponinten, wêrtroch de romte demontearre, resykled en opnij brûkt wurde kin. It ûntwerp is ynspirearre troch de Mobiusrjochel. De yngong hat in kromme gong fan polykarbonaatplaten en spegelmateriaal, dy't in floeiende sirkulaasjeroute foarmet. In spegele plafond ferminderet it gefoel fan beklamming. Resyklebere kraftpapier, roestfrij stiel en polykarbonaatplaten binne de wichtichste materialen. Alle modules waarden prefabrisearre, en de bou op lokaasje waard yn 60 oeren foltôge.

De Erkenning

Oer de A' Design Award yn Brûns

Absolut Lab Ynterieurûntwerp Pop-Up Winkel is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Absolut Lab Ynterieurûntwerp Pop-Up Winkel wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Absolut Lab Ynterieurûntwerp Pop-Up Winkel foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Ofmjittingen & Ferpakking: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Labels: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Produksjetechnology: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Untwerpútdaging: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Undersyk: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Ynspiraasje: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Projektdoer: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Operaasjestreamferrin: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Teamleden: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Ofbyldingskrediten: YKS