Setoff Showroom Ynterieurûntwerp by Chang Ming Hu

Setoff Showroom Ynterieurûntwerp by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Sulver in Ynterieurromte en Útstallingûntwerp Competition Category.

SulverYnterieur· 2023

Setoff Showroom Ynterieurûntwerp

by Chang Ming Hu

Client: AJA Architects Associates

A' Design Award yn Sulver Winner in Ynterieur Category

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Verified Award Winner

Verify Award Status for #148115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Setoff Showroom Ynterieurûntwerp

Setoff is in kombinearre eksposysje- en ferkeapwinkel foar kokengerei yn it sintrum fan Taipei. De winkel beslacht 240 kante meter oer trije ferdjippings. De earste en twadde ferdjipping hawwe elk twa eksposysjeromten, wylst de tredde ferdjipping ien eksposysjeromte en in kantoar befettet. Natuerlike materialen en kleuren mei lege saturaasje wurde brûkt op it plafond, de flier en de muorren, sadat de eksposysjestikken it sintrale punt bliuwe. In mistich grize merkmuorre toant boumaterialen en hardware-monsters op in rige. Ljochtstripen ferbine it plafond en de muorre om de romte te ferlingjen.

The Recognition

About the A' Design Award yn Sulver

Setoff Showroom Ynterieurûntwerp is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Setoff Showroom Ynterieurûntwerp wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Setoff Showroom Ynterieurûntwerp is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This the compound exhibition and sales store of kitchenware. With both first and second floor has two exhibition areas, the third floor has one exhibition area and a office space.
Dimensions & Packaging: This the 240 square meters three-storey high compound exhibition and sales store of kitchenware.
Tags: Interior, Taiwan, Exhibition, Taipei, Commercial
Production Technology: The designer uses the material close to the nature and the color with low color degree for the ceiling, floor, and wall, through the combination of lines and lights, to adequately set off the beautiful appearance of exhibits.

Along with the tour route passing through the brand wall, the low-color foggy gray wall displays the building materials and hardware samples in a row; turning from the starlight wall, the fashion and simple sense of metropolis kitchen display area leaps to the eyes.

The wall of concrete paint brings out the simple texture of the city, the light belt connecting the ceiling and the wall makes the space with a sense of extension.

The ceiling design is the representation highlighting the design details.
Design Challenge: The exhibits in the exhibition and sales center are the main characters, and will be changed with the different seasons. Therefore, in the design elements, we need to start from the attitude of supporting characters: first is to set off the characteristics of the exhibits, second is to choose the colors and materials easy to match, and third is to present the unique details of the design.
Research: Aiming at Panasonic, the designated agent brand of Goater Kitchenware, Goater has set up a three-storey high compound exhibition and sales store of kitchenware, bathroom accessory, and house building materials in the downtown of Taipei City, presented with various household types. Goater Kitchenware hopes to let more people experience the latest household style through the convenience of transportation and the flow of people in the base.
Inspiration: The exhibition and sales store is close to the department stores in the downtown area of the city, and there are many people coming and going. The accessibility of the design can increase the sense of interaction with pedestrians, and set off the diversified and comfortable brand value of the exhibits.
Project Duration: The project started in October 2021 and finished in May 2022 in Taipei.
Operation Flow: The kitchen style with high showy sense and floor material on the first floor, as well as the large shaped lamp hanging with the patio on the top floor, close the distance between people and home in the city.
Team Members: Chang Ming Hu